Our Story: Driven by Passion, Guided by Expertise

Supercar Group was founded on a lifelong passion for cars and a belief that owning, maintaining and selling specialist vehicles should be an enjoyable, straightforward experience.

Based in Malmesbury, Wiltshire, on the edge of the Cotswolds, we provide a personal approach to the sale, storage, care and management of supercars, classics, performance and collector vehicles.

With over 25 years' experience in the premium automotive sector, our philosophy is simple: combine genuine automotive knowledge with professionalism, honesty and attention to detail.

Russell Fitch – Founder & Director

My enthusiasm for cars began at an early age, growing up in a family with a shared appreciation for all things automotive.

What started with helping friends and family sell their vehicles developed into a career spanning more than 25 years in the premium motor trade, alongside experience in other sectors including agriculture and property.

Throughout that time, I've had the privilege of working with a wide variety of clients and vehicles. Those experiences have reinforced something I've always believed: good service is about much more than simply completing a job. It's about building relationships, understanding individual requirements and earning people's trust.

Supercar Group brings together those principles with my lifelong enthusiasm for specialist cars.

Whether we're selling a cherished classic, preparing a supercar for its next owner or looking after a vehicle in long-term storage, every car deserves the same care, attention and respect.

Our Philosophy – Via Optima

Via Optima – Latin for "The Best Way" – reflects the principles behind Supercar Group.

You'll often hear businesses say they treat customers' vehicles as if they were their own.

We prefer to go one step further.

We aim to look after your vehicle better than we look after our own.

Because when someone entrusts us with a vehicle, whether it's worth £10,000 or £1 million, they're placing their confidence in our ability to care for something important to them.

That responsibility is something we never take lightly.

Andrew "Jim" Reiner – Director

 Andrew, better known as Jim, has been a close friend and trusted associate of Russell for more than 20 years.

With extensive experience in international commodity trading, global shipping and logistics, Jim brings a valuable combination of commercial knowledge, business management and strategic thinking to Supercar Group.

His professional background includes managing complex international transactions and working with high-net-worth clients, where attention to detail, discretion and reliability are essential.

As a Director, Jim supports the company's commercial development, operational management and long-term strategy.

Together, we share a commitment to building a business recognised for its knowledge, professionalism and personal service.

More Than Just Vehicle Sales

Supercar Group brings together a range of specialist automotive services under one roof.

From vehicle sales and secure indoor storage to professional detailing, paint correction and paint protection film, our services are designed to complement one another.

We also provide in-house enclosed vehicle transport and coordinate recommissioning and restoration projects through our established network of trusted specialists.

Having these services available through a single point of contact allows us to manage our clients' vehicles throughout different stages of ownership.

Our secure and enclosed facility is located just outside the historic market town of Malmesbury, conveniently positioned for the Cotswolds, Wiltshire, Gloucestershire, Bath and Bristol, with excellent access to the M4 motorway, rail and air links.

The premises provide dedicated indoor vehicle storage alongside areas for detailing, paint correction, PPF installation and vehicle preparation.

Security and discretion are central to our approach, with alarm systems, controlled access and CCTV coverage. Visits are strictly by appointment, allowing us to give each customer our full attention.

Whether your vehicle is with us for a few days or several years, our aim is to provide a professional, secure and carefully managed environment.

Our enthusiasm for cars doesn't end when the working day finishes.

From classic hot hatches and modern performance cars to unusual and historically significant vehicles, we enjoy the same variety of motoring interests as our customers.

One particular favourite is our Peugeot 205 GTI, a car we've known for much of its life and which represents everything we love about analogue performance motoring.

Our Volkswagen Amarok and enclosed vehicle trailer also play an important role in the business, allowing us to personally collect and deliver vehicles throughout the UK.

It's this combination of personal enthusiasm and professional experience that continues to shape Supercar Group.

Specialist vehicles. Personal service. The right way.